Career Path & Perspective

I began my career on the live side of the music industry, working directly with artists, promoters, and venues. Those early roles grounded me in the realities of ticket sales, fan behavior, and operational constraints—lessons that continue to shape how I approach growth today.

As I moved into marketing leadership and eventually revenue roles, my focus shifted from individual campaigns to systems: how revenue is generated, forecasted, and sustained over time. This progression has allowed me to bridge creative ambition with commercial discipline, aligning teams around clear priorities and measurable outcomes.

Revenue, Growth & Business Development

My work centers on building durable revenue engines. This includes:

• Designing and executing revenue and go-to-market strategies

• Developing partnerships that unlock new growth channels

• Aligning marketing, sales, and product around shared revenue goals

• Scaling advertising and monetization models across music, media, and ad tech

I specialize in building scalable revenue and growth strategies—combining disciplined execution with a mindful, people-first approach to leadership that supports sustainable growth for both businesses and the teams behind them.

Mindful Leadership

I believe how you grow matters as much as how fast you grow. As a Chopra-certified meditation instructor, I bring a mindful leadership lens to high-performance environments to emphasize clarity, focus, and resilience alongside results.

In practice, this means creating space for better decision-making, fostering strong cross-functional relationships, and building teams that can sustain momentum without burnout. Mindfulness, for me, is not a replacement for rigor—it’s a multiplier.

Creative Roots

While my work today is centered on revenue and growth, my foundation in music continues to inform how I lead. I have a creative background as a songwriter and recording artist, which gives me deep empathy for creators and the businesses that support them.

This perspective allows me to operate fluently across creative and commercial worlds—helping organizations grow revenue while preserving the integrity of their mission and culture.

Outside of Work

Outside of work, I enjoy traveling, spending time outdoors, and growing my own food in my garden. These practices keep me grounded and reinforce the long-term mindset I bring to my professional work.

What I’m Focused On Now

• Revenue leadership and growth strategy at found.ee

• Advisory and board work with early-stage companies

• Supporting founders building sustainable creative and technology businesses

If you’re building something at the intersection of creativity, technology, and growth, I’m always interested in thoughtful conversations.